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Insadong is a great place to start your tour of Seoul. Insadong has traditionaly been a seoul's center of printmaking, and art. Now with its location central to many of seouls other hotspots it has become a really vibrant area. Things to see include; many galleries, great shops with many kinds of art, clothing, and nice souviners, and many great cafes and restaurants - it's a perfect place for lunch and some shopping.